The Small Business School Podcast

Systems, Scaling & Building an A-Player Team with Catherine Dahl

Episode 394

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0:00 | 45:09

In this episode of Small Business School, Staci Millard sits down with entrepreneur and coach Catherine Dahl to unpack what it truly takes to scale a business successfully. From her early days in hospitality management to leading a tech company through a nine-figure exit, Catherine shares the systems, strategies, and leadership insights that transformed her approach to business. This conversation dives into the power of KPIs, the importance of hiring A-players, and why systems (not hustle) are the key to sustainable growth. 

Key topics covered:

  • How to identify and implement the right KPIs for growth
  • Why many entrepreneurs struggle without clear metrics and scorecards
  • The importance of building and maintaining an A-player team
  • Why team dynamics and leadership structure impact business growth
  • The concept of running your business like a sports team
  • Common challenges female entrepreneurs face with risk and scaling
  • How coaching and mentorship accelerate business success
  • When and why to transition team members as your company grows
  • The balance between data-driven decisions (“hard edge”) and leadership/culture (“soft edge”)
  • The biggest lesson from a nine-figure exit: implement systems early

Connect with Catherine:

Website: https://www.athena.coach/

Staci's Links:
Instagram. Website.

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