Opening a Second Business Without Burning Down the First Artwork

The Small Business School Podcast

Ready to leave the small business struggle behind? The “School for Small Business” podcast supports small business owners in scaling a business that is profitable, purposeful, and doesn’t leave you burnt out. No matter whether you run your business online or you own a brick-and-mortar, you can expect our world class experts to support you with mindset, tactics, and everything in between so you can have the business you dreamed of. Based on our lived experience, we know that small business CAN be easy and we are here to show you how.The “School for Small Business” is hosted by Staci Millard, a CPA by trade with over 15 years of experience seeing the behind the scenes of thousands of small businesses. After growing and selling her first 7 figure business, Staci has been on the ground running - mentoring small businesses and working to increase success rates. Staci strongly believes you don’t need to have gone to business school to be successful so you can expect nothing but simple, impactful advice. Tune in each Tuesday for a new 30 minute or less episode of nothing but valuable advice to help you grow your small business. We are so excited for you to be on this journey with us!

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The Small Business School Podcast

Opening a Second Business Without Burning Down the First

February 24, 2026 • Staci Millard • Episode 375

0:00 | 26:02

In this episode of Small Business School, Staci answers a question she’s been getting on repeat: Should I open a second business? After two clients asked nearly the same thing within weeks, she breaks down the real considerations behind expansion and why most entrepreneurs are asking the wrong first question.

Whether you’re thinking about launching a second location, starting a brand-new venture, or simply trying to create more freedom in your current business, this episode walks through the financial, operational, and leadership foundations you need before you expand.

Key topics covered:

Why starting a second business won’t fix problems in your first one and what to do instead
How to know if your current business can actually run without you
The role of cash flow, personal income, and financial runway before launching something new
Why projections, break-even analysis, and lead numbers matter more than motivation
How culture, visibility, and hiring decisions determine long-term success
What “segregation of duties” means and why your business shouldn’t rely on one person
How to build compensation plans that reward profitability, not just revenue
The difference between running toward opportunity vs. running away from discomfort

Expansion isn’t about chasing something shiny, it’s about strengthening your foundation so success becomes sustainable. If you’re considering a second business (or want your first one to finally give you freedom), this episode will help you think strategically before you leap.

Staci's Links:
Instagram. Website.