From Public Failure to Purpose-Driven Growth with Tori Wesszer

Welcome back to Small Business School! In today’s episode, Staci sits down with registered dietitian, entrepreneur, and founder of Fraiche Living and Fraiche Table, Tori Wesszer, for an honest conversation about failure, resilience, motherhood, and building a business that actually aligns with your life.

Tori shares the very public crash and burn of her first business venture, what it taught her about business fundamentals and visibility, and how she rebuilt from the ground up — first as a blogger, then as a content creator, and now as the CEO of a growing meal planning software company. This is a powerful conversation about what it really costs to build something meaningful and why sometimes the long road is the right road.

Key topics covered:

• The lessons learned from a very public business failure
• Why understanding the fundamentals matters more than chasing trends
• The transition from blogger to software founder
• Navigating entrepreneurship through motherhood and evolving priorities
• Rebuilding confidence after setbacks
• The importance of long-term vision over short-term wins
• Growing sustainably instead of rushing scale
• What it actually looks like to build a mission-driven company

Failure doesn’t disqualify you — it prepares you. And sometimes the most powerful thing you can do in business is rebuild with wisdom instead of ego.

Visit fraichetable.com and use code SMALLBUSINESS20 at check out to get 20% off Tori’s meal plan

Connect with Tori:

Instagram: @fraichetable and @fraicheliving

Staci's Links:
Instagram. Website.