How Story, Alignment & Authenticity Drive Business Growth with Lianne Cawley Artwork

The Small Business School Podcast

Ready to leave the small business struggle behind? The “School for Small Business” podcast supports small business owners in scaling a business that is profitable, purposeful, and doesn’t leave you burnt out. No matter whether you run your business online or you own a brick-and-mortar, you can expect our world class experts to support you with mindset, tactics, and everything in between so you can have the business you dreamed of. Based on our lived experience, we know that small business CAN be easy and we are here to show you how.The “School for Small Business” is hosted by Staci Millard, a CPA by trade with over 15 years of experience seeing the behind the scenes of thousands of small businesses. After growing and selling her first 7 figure business, Staci has been on the ground running - mentoring small businesses and working to increase success rates. Staci strongly believes you don’t need to have gone to business school to be successful so you can expect nothing but simple, impactful advice. Tune in each Tuesday for a new 30 minute or less episode of nothing but valuable advice to help you grow your small business. We are so excited for you to be on this journey with us!

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The Small Business School Podcast

How Story, Alignment & Authenticity Drive Business Growth with Lianne Cawley

January 22, 2026 • Staci Millard

Welcome back to Small Business School! In today’s episode, Staci sits down with award-winning brand strategist Lianne Cawley, founder of Chapter 35, to unpack what branding really means in today’s business landscape. From building a brand that drives trust and longevity to navigating growth, motherhood, and a life-changing health diagnosis, this conversation goes far beyond logos and colour palettes. If you’ve ever wondered how to create a brand that actually connects and evolves with you — this episode is for you.

Key topics covered:

Why great branding isn’t about aesthetics alone and how story, values, and alignment create long-term customer loyalty
How Lianne grew her branding studio from a solo venture to a collaborative team, and why leadership evolves with business growth
The difference between visibility and longevity and why brands with attention don’t always last
How a brand audit can uncover misalignment between your intentions and how your business is actually experienced
Why authenticity matters more than ever in the age of AI and how to use technology without losing the human side of your brand

This episode is a powerful reminder that branding is about more than how your business looks, it’s about how it feels, connects, and evolves.

Connect with Lianne:

Instagram: @chapter35.ca @liannecharlene

Website: www.chapter35.ca

Staci's Links:
Instagram. Website.