Podcast Guesting That Actually Grows Your Business (and What Hosts Really Want) with Kristina Bartold Artwork

The Small Business School Podcast

Ready to leave the small business struggle behind? The “School for Small Business” podcast supports small business owners in scaling a business that is profitable, purposeful, and doesn’t leave you burnt out. No matter whether you run your business online or you own a brick-and-mortar, you can expect our world class experts to support you with mindset, tactics, and everything in between so you can have the business you dreamed of. Based on our lived experience, we know that small business CAN be easy and we are here to show you how.The “School for Small Business” is hosted by Staci Millard, a CPA by trade with over 15 years of experience seeing the behind the scenes of thousands of small businesses. After growing and selling her first 7 figure business, Staci has been on the ground running - mentoring small businesses and working to increase success rates. Staci strongly believes you don’t need to have gone to business school to be successful so you can expect nothing but simple, impactful advice. Tune in each Tuesday for a new 30 minute or less episode of nothing but valuable advice to help you grow your small business. We are so excited for you to be on this journey with us!

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The Small Business School Podcast

Podcast Guesting That Actually Grows Your Business (and What Hosts Really Want) with Kristina Bartold

January 15, 2026 • Staci Millard • Episode 366

Welcome back to Small Business School! In today’s joint episode, Staci Millard and Kristina Bartold (Co-founder of The Social Snippet, and Community Podcast Host) pull back the curtain on what truly makes a great podcast guest — and how podcast guesting can be a powerful strategy for visibility, authority, and business growth when done well.

Recorded in Ottawa during a High Five Women gathering, this candid conversation dives into what podcast hosts look for, why most pitches miss the mark, and how business owners can stop chasing podcast appearances and start using guesting intentionally to build real relationships, credibility, and ROI.

If you’ve ever said, “I want to be on more podcasts,” but weren’t sure how to turn that into actual opportunities, this episode is for you.

Key topics covered:

Why saying “I want to be on more podcasts” isn’t a strategy and what to say instead
What podcast hosts actually look for when choosing guests
How unclear messaging can hurt your credibility as a guest
Why warm introductions outperform cold pitching every time
The biggest mistakes guests make after an episode goes live
Whether paying to be on podcasts is ever worth it
How to position yourself as a thought leader instead of a commodity
What turns a good guest into someone hosts eagerly refer again and again

Podcast guesting isn’t about being everywhere. It’s about being in the right rooms, with the right message, serving the right audience. When done with clarity and intention, one great podcast appearance can open more doors than a hundred cold pitches.

Connect with Kristina:

Instagram: @kristina.bartold

Website: https://www.thesocialsnippet.com/

Community Podcast: https://communitypodcast.buzzsprout.com/

Staci's Links:
Instagram. Website.

The School for Small Business Podcast is a proud member of the Female Alliance Media.

To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.

Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!