The Small Business School Podcast
Ready to leave the small business struggle behind? The “School for Small Business” podcast supports small business owners in scaling a business that is profitable, purposeful, and doesn’t leave you burnt out. No matter whether you run your business online or you own a brick-and-mortar, you can expect our world class experts to support you with mindset, tactics, and everything in between so you can have the business you dreamed of. Based on our lived experience, we know that small business CAN be easy and we are here to show you how.The “School for Small Business” is hosted by Staci Millard, a CPA by trade with over 15 years of experience seeing the behind the scenes of thousands of small businesses. After growing and selling her first 7 figure business, Staci has been on the ground running - mentoring small businesses and working to increase success rates. Staci strongly believes you don’t need to have gone to business school to be successful so you can expect nothing but simple, impactful advice. Tune in each Tuesday for a new 30 minute or less episode of nothing but valuable advice to help you grow your small business. We are so excited for you to be on this journey with us!
The Small Business School Podcast
Business Builders (Pt.38) Forecasting Revenue With Intention (Not Anxiety)
In this episode of the Business Builder Series, I’m breaking down how to forecast your revenue — intentionally and confidently — instead of reacting to whatever comes your way. Forecasting doesn’t have to feel stressful or uncertain. When you approach it as a tool to create your future (not predict it), you give yourself clarity, direction, and control in your business.
Key topics covered:
- The difference between a target and a forecast (and why you need both)
- How to use your past and current data to build realistic revenue projections
- Understanding seasonal trends and how they impact your business
- Connecting your forecast to your capacity and marketing efforts
- Why a good forecast gives you control, not pressure
A forecast isn’t about being right — it’s about being ready. The more clarity you build, the less anxiety you’ll feel about what’s coming next.
Challenge:
Open up your revenue from the last 12 months and chart out your actuals by month.
Then, forecast the next three months by labeling each one with:
- What’s booked or guaranteed
- What’s expected
- And your stretch goal (the fun, visionary number!)
Next month, review how close you came — and update the forecast again. Keep it rolling and start building that muscle of confident, intentional forecasting.
Mentioned in this episode: Faire, the largest wholesale marketplace connecting over 120,000 brands and retailers. Staci shares how Faire helps shop owners source unique products, offers flexible 60-day payment terms, and gives brands global visibility without cold pitching—creating a true win-win for small business growth.
Retailers who are new to Faire can visit www.faire.com and use code SMBSCHOOL10 at checkout for 10% off their first order.
Staci's Links:
Instagram. Website.
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
