The Small Business School Podcast
Ready to leave the small business struggle behind? The “School for Small Business” podcast supports small business owners in scaling a business that is profitable, purposeful, and doesn’t leave you burnt out. No matter whether you run your business online or you own a brick-and-mortar, you can expect our world class experts to support you with mindset, tactics, and everything in between so you can have the business you dreamed of. Based on our lived experience, we know that small business CAN be easy and we are here to show you how.The “School for Small Business” is hosted by Staci Millard, a CPA by trade with over 15 years of experience seeing the behind the scenes of thousands of small businesses. After growing and selling her first 7 figure business, Staci has been on the ground running - mentoring small businesses and working to increase success rates. Staci strongly believes you don’t need to have gone to business school to be successful so you can expect nothing but simple, impactful advice. Tune in each Tuesday for a new 30 minute or less episode of nothing but valuable advice to help you grow your small business. We are so excited for you to be on this journey with us!
The Small Business School Podcast
Business Builders (Pt.36) Should You Keep All Your Offers?
In this week’s episode of Business Builders, we’re diving into one of the hardest questions every entrepreneur faces — when to let go of an offer that’s no longer serving you. Just because something’s profitable doesn’t mean it’s right for your business.
Together, we’ll look at how to assess your products or services through a lens of energy, alignment, and long-term sustainability. It’s time to create more space for what truly lights you up.
Key topics covered:
- Why profitability isn’t the only kind of return on investment that matters.
- How to recognize when an offer is draining your energy (even if it’s making money).
- Understanding the “fear of letting go” and how the sunk cost fallacy keeps us stuck.
- The five-point system to audit your offers and spot what’s out of alignment.
- How to gracefully phase out or reshape an offer that no longer fits your vision.
Challenge:
Audit your current offers using Staci’s 5-point system — profitability, energy, scalability, client results, and alignment. Then, circle one offer that might need to be retired or reshaped and reflect on what changing it could make possible for your business.
Mentioned in this episode: Faire, the largest wholesale marketplace connecting over 120,000 brands and retailers. Staci shares how Faire helps shop owners source unique products, offers flexible 60-day payment terms, and gives brands global visibility without cold pitching—creating a true win-win for small business growth.
Retailers who are new to Faire can visit www.faire.com and use code SMBSCHOOL10 at checkout for 10% off their first order.
Staci's Links:
Instagram. Website.
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
