The Small Business School Podcast
Ready to leave the small business struggle behind? The “School for Small Business” podcast supports small business owners in scaling a business that is profitable, purposeful, and doesn’t leave you burnt out. No matter whether you run your business online or you own a brick-and-mortar, you can expect our world class experts to support you with mindset, tactics, and everything in between so you can have the business you dreamed of. Based on our lived experience, we know that small business CAN be easy and we are here to show you how.The “School for Small Business” is hosted by Staci Millard, a CPA by trade with over 15 years of experience seeing the behind the scenes of thousands of small businesses. After growing and selling her first 7 figure business, Staci has been on the ground running - mentoring small businesses and working to increase success rates. Staci strongly believes you don’t need to have gone to business school to be successful so you can expect nothing but simple, impactful advice. Tune in each Tuesday for a new 30 minute or less episode of nothing but valuable advice to help you grow your small business. We are so excited for you to be on this journey with us!
The Small Business School Podcast
Flipping the Script on Sales with Kirsten Schmidtke
In this episode of Small Business School, I sit down with Kirsten Schmidtke — a sales and success coach who blends grit, heart, and unstoppable energy. From crushing tech sales targets to coaching high-achieving entrepreneurs, Kirsten’s approach to sales is anything but pushy. She’s here to show you that selling isn’t about pressure — it’s about service, relationships, and creating impact.
Key topics covered:
- How Kirsten’s tech background shaped her “fail fast” mindset and data-driven approach to business.
- Why sales should be seen as service — and how to reframe any “ick” you feel about selling.
- The 3 pillars of authentic sales: service, making it about them, and leading with a clear process.
- Why disqualifying prospects quickly can actually open the door to your ideal clients.
- Simple daily actions to make sales a consistent (and enjoyable) part of your business.
If you’ve ever felt uncomfortable about selling or wondered how to do it in a way that’s true to you, this conversation will shift your perspective — and your results.
Mentioned in this episode: Find your entrepreneurial soulmates. Join the exclusive community of Canadian women entrepreneurs. Imagine finding your Work Wives™ who share the same bold, ambitious, entrepreneurial goals.
Connect with Kirsten:
- Instagram: @kirstenschmidtke
Staci's Links:
Instagram. Website.
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
