The Small Business School Podcast
Ready to leave the small business struggle behind? The “School for Small Business” podcast supports small business owners in scaling a business that is profitable, purposeful, and doesn’t leave you burnt out. No matter whether you run your business online or you own a brick-and-mortar, you can expect our world class experts to support you with mindset, tactics, and everything in between so you can have the business you dreamed of. Based on our lived experience, we know that small business CAN be easy and we are here to show you how.The “School for Small Business” is hosted by Staci Millard, a CPA by trade with over 15 years of experience seeing the behind the scenes of thousands of small businesses. After growing and selling her first 7 figure business, Staci has been on the ground running - mentoring small businesses and working to increase success rates. Staci strongly believes you don’t need to have gone to business school to be successful so you can expect nothing but simple, impactful advice. Tune in each Tuesday for a new 30 minute or less episode of nothing but valuable advice to help you grow your small business. We are so excited for you to be on this journey with us!
The Small Business School Podcast
Business Builders (Pt.18) Let’s Talk Pricing (Without the Gut Clench)
Hey friend, welcome back to Business Builders! If talking about pricing gives you that “ugh, not again” feeling—this one’s for you. In today’s episode, I’m tackling the tricky topic of pricing, why so many of us avoid it, and how to finally do something about it. I’m not here to tell you to raise your rates just for the sake of it—but I am here to help you check in with yourself and your business and ask, “Is my pricing aligned with the value I’m delivering today?” You might be surprised by what you discover when you stop avoiding and start adjusting. Let’s dive in together (CEO hats on).
Key topics covered:
- Why pricing makes so many of us uncomfortable—and how to reframe it
- The real reasons you may need to raise your rates (hint: it’s not just about profit)
- How low pricing can attract the wrong clients and block your growth
- What to evaluate when reviewing your offers and value
- Simple mindset and math tricks to feel good about changing your prices
Challenge
Revisit your pricing with fresh eyes and reprice just one offer—internally or publicly. Set a timeline. Build your confidence. You’ve got this.
Mentioned in this episode: If you are running a business in Canada and you need help with all the things accounting related, but more importantly understanding the numbers I invite you to check out https://thriveaccounting.co/
Staci's Links:
Instagram. Website.
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
