The Small Business School Podcast
Ready to leave the small business struggle behind? The “School for Small Business” podcast supports small business owners in scaling a business that is profitable, purposeful, and doesn’t leave you burnt out. No matter whether you run your business online or you own a brick-and-mortar, you can expect our world class experts to support you with mindset, tactics, and everything in between so you can have the business you dreamed of. Based on our lived experience, we know that small business CAN be easy and we are here to show you how.The “School for Small Business” is hosted by Staci Millard, a CPA by trade with over 15 years of experience seeing the behind the scenes of thousands of small businesses. After growing and selling her first 7 figure business, Staci has been on the ground running - mentoring small businesses and working to increase success rates. Staci strongly believes you don’t need to have gone to business school to be successful so you can expect nothing but simple, impactful advice. Tune in each Tuesday for a new 30 minute or less episode of nothing but valuable advice to help you grow your small business. We are so excited for you to be on this journey with us!
The Small Business School Podcast
Finding Your Voice: Building Simple, Authentic Messaging with Helen Thacker
In this episode of Small Business School, I’m welcoming back my friend and messaging expert, Helen Thacker! We’re chatting all about what’s really been happening behind the scenes in both of our businesses over the past two years — and digging deep into why messaging is way more than just finding the "perfect words." Helen shares how powerful it can be when you stop chasing trends and numbers online, and start showing up with audacious authenticity.
Key topics covered:
- Why fear of “being too much” is keeping you from truly connecting in your messaging
- How to simplify your messaging by focusing on connection, certainty, and authority
- Why messaging isn’t just about you — it’s the bridge between you and the people you serve
- The power of refining your messaging as you grow (and why it’s a skill you’ll keep building)
- What’s on the other side of finally showing up confidently as yourself in your business
If you’ve ever felt stuck trying to “say the right thing,” this one’s for you.
Helen invites you to check out the exclusive Messaging Vault where you’ll learn exactly what to say to magnetise premium clients and convert them faster, all happening weekly inside a private Telegram channel - and it’s completely FREE!
https://www.helenthacker.com/the-messaging-vault
Mentioned in this episode: Find your entrepreneurial soulmates. Join the exclusive community of Canadian women entrepreneurs. Imagine finding your Work Wives™ who share the same bold, ambitious, entrepreneurial goals.
Connect with Helen:
- Website: https://www.helenthackercoaching.com/
- Instagram: @helenthacker
Staci's Links:
Instagram. Website.
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
