The Small Business School Podcast
Ready to leave the small business struggle behind? The “School for Small Business” podcast supports small business owners in scaling a business that is profitable, purposeful, and doesn’t leave you burnt out. No matter whether you run your business online or you own a brick-and-mortar, you can expect our world class experts to support you with mindset, tactics, and everything in between so you can have the business you dreamed of. Based on our lived experience, we know that small business CAN be easy and we are here to show you how.The “School for Small Business” is hosted by Staci Millard, a CPA by trade with over 15 years of experience seeing the behind the scenes of thousands of small businesses. After growing and selling her first 7 figure business, Staci has been on the ground running - mentoring small businesses and working to increase success rates. Staci strongly believes you don’t need to have gone to business school to be successful so you can expect nothing but simple, impactful advice. Tune in each Tuesday for a new 30 minute or less episode of nothing but valuable advice to help you grow your small business. We are so excited for you to be on this journey with us!
The Small Business School Podcast
Monetizing YouTube and Affiliates For Service Providers with LaShonda Brown
This week on Small Business School I’m joined by the incredible LaShonda Brown, award-winning tech educator, YouTube Coach. Through her educational company, Bootstrap Biz Advice, LaShonda teaches service providers worldwide how to work less & live more by leveraging tech and YouTube. LaShonda believes there is no shame in bootstrapping and her trainings will help you keep your expenses low and your profit margin high while you DIY. LaShonda heavily advocates for sustainable, healthy rhythms in business and is most well known for her 20-Hour Work Week practice that’s built on the foundation of deep focus work and a mindful morning routine. In 2022, LaShonda became one of the first 25 Canva Verified Experts in the world. In addition to training organizations of all sizes about Canva, LaShonda consults with SaaS brands about referral & affiliate programs and serves as an instructor for the email marketing software, Flodesk inside of Flodesk University.
In this episode, we dive into bootstrapping strategies and building visibility online with YouTube and Affiliate Marketing to work smarter, not harder. LaShonda's insights are a must-hear for entrepreneurs, especially service providers looking to simplify and scale their businesses!
Topics Covered:
- How to identify where to invest your time and money early on in business, and why leveraging tech tools can save you money and stress.
- When to automate or reallocate tasks, and why it’s important to keep up with the latest tools to boost efficiency.
- LaShonda’s journey from behind the camera to sharing her own story on YouTube.
- YouTube for Service Providers. Why YouTube is a game-changer for professionals and how to use it strategically to answer FAQs, showcase expertise, and drive traffic to your business.
- Tips on monetizing your YouTube channel and using it as a passive marketing tool for your business.
- How LaShonda uses the Pomodoro technique and tools like Groove to achieve a 20-hour workweek.
- Creating passive income by sharing tools and resources you already love.
Setting the tone for a productive, balanced day while avoiding burnout.
Connect with LaShonda!
LaShonda’s Links:
Instagram
YouTube Channel
YouTube Workshop Library
YouTube Passive Income Guide
Staci's Links:
Instagram. Website.
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
