The Small Business School Podcast
Ready to leave the small business struggle behind? The “School for Small Business” podcast supports small business owners in scaling a business that is profitable, purposeful, and doesn’t leave you burnt out. No matter whether you run your business online or you own a brick-and-mortar, you can expect our world class experts to support you with mindset, tactics, and everything in between so you can have the business you dreamed of. Based on our lived experience, we know that small business CAN be easy and we are here to show you how.The “School for Small Business” is hosted by Staci Millard, a CPA by trade with over 15 years of experience seeing the behind the scenes of thousands of small businesses. After growing and selling her first 7 figure business, Staci has been on the ground running - mentoring small businesses and working to increase success rates. Staci strongly believes you don’t need to have gone to business school to be successful so you can expect nothing but simple, impactful advice. Tune in each Tuesday for a new 30 minute or less episode of nothing but valuable advice to help you grow your small business. We are so excited for you to be on this journey with us!
The Small Business School Podcast
Founder Feature: Building a Brand That Evolves With You with Lindsay Housman, CEO of Hettas
Welcome back to Small Business School! In this episode I am thrilled to share this conversation with Lindsay Housman, founder and CEO of Hettas, a new Canadian performance footwear brand that researches, designs and tests shoes from the female perspective.
Together we discuss Lindsay’s journey, raising capital, social impact, and the importance of developing a brand that can grow and adapt over time. Let’s dive in!
Topics Covered:
- The initial vision behind Hettas and how it started with family goal setting and vision work.
- How foot health and the lack of female-focused designs in footwear spurred the creation of Hettas.
- The role of trusted advisors and mentors in shaping the brand’s development.
- How Hettas Focused on extensive research with Simon Fraser University to create a product that truly serves women.
- Challenges of raising capital and overcoming investor setbacks.
- The significance of consistent brand storytelling across all channels.
- Understanding brand archetypes and challenger brands in defining your identity.
- How a living brand evolves with your business, and why it’s important to revisit it.
- The challenges of raising capital.
- Lindsay’s vision for Hettas over the next five years, including community building and athlete sponsorship.
Lindsay offers valuable advice for business owners in the midst of scaling: be selective with advisors, avoid hiring too quickly, and take time to build a lean, committed team. Connect with Lindsay and Hettas using the links below!
Hetta’s Links:
Lindsay’s LinkedIn
Instagram
Website : Use code: ‘SBS20’ for 20% off!
Check out the Small Business Club!
Staci's Links:
Instagram. Website.
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
