The Small Business School Podcast
Ready to leave the small business struggle behind? The “School for Small Business” podcast supports small business owners in scaling a business that is profitable, purposeful, and doesn’t leave you burnt out. No matter whether you run your business online or you own a brick-and-mortar, you can expect our world class experts to support you with mindset, tactics, and everything in between so you can have the business you dreamed of. Based on our lived experience, we know that small business CAN be easy and we are here to show you how.The “School for Small Business” is hosted by Staci Millard, a CPA by trade with over 15 years of experience seeing the behind the scenes of thousands of small businesses. After growing and selling her first 7 figure business, Staci has been on the ground running - mentoring small businesses and working to increase success rates. Staci strongly believes you don’t need to have gone to business school to be successful so you can expect nothing but simple, impactful advice. Tune in each Tuesday for a new 30 minute or less episode of nothing but valuable advice to help you grow your small business. We are so excited for you to be on this journey with us!
The Small Business School Podcast
Building a Community BEFORE Launching Your Course
On today's episode of the Small Business School, I reflect on my own past experience of investing time and money into launching a course and one of the most costly business lessons I learned in my early entrepreneurship days. We’re keeping it real today, whether you're a service provider or a product-based business owner, this one's for you!
Topics Covered:
- How the course landscape has changed, and why launching a course is a different skill set from running your current business.
- Right-sizing your investment, prepare to learn through trial and error. Your first attempt might not be perfect, and that’s okay.
- Before selling a course, focus on creating a strong, engaged community that values what you offer.
- Show up in small groups, make connections, and genuinely care about people’s businesses to grow your network.
- Ensure your course truly meets a need and provides value for people.
Take your time to launch, build your community, and when you’re ready, your course will have a solid foundation to succeed!
If you found value in this episode, share it with a friend or someone you met at a networking event. Let's build stronger businesses together!
Staci's Links:
Instagram. Website.
The School for Small Business Podcast is a proud member of the Female Alliance Media.
To learn more about Female Alliance Media and how they are elevating female voices or how they can support your show, visit femalealliancemedia.ca.
Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!
